At InteliVideo we have come to understand that we need to do everything we can to help our clients sell more digital content. It seems obvious that consumers want to watch videos on devices like their phones, tablets, laptops, and TVs, but it's not so obvious to the everyone. They have been using DVDs for a number of years - and likely VHS tapes before that. We believe it’s important for your customers to understand why they would want to purchase a digital product rather than a physical product (i.e. a DVD).
Better buttons drive sales. Across all our apps and clients we know we are going to need to really nail our asset delivery process with split tests and our button and banner catalog. We've simplified the addition of a badge on a client's page. They effectively have to add 4 lines of HTML in order to add our digital delivery badge.
Our clients can use any of the images that InteliVideo provides or we’re happy to provide an editable image file (EPS format) so they can make their own image. Here are some of our badges that we created:
On our client's web page, it looks something like this:
The image above (Watch Now on Any Device) is the important component. This is the component that our clients are placing somewhere on their web page(s). When this is clicked, the existing page will be dimmed and the lightbox will popup and display the “Why Digital” message:
What do your client's customers need to know about in order to help you sell more?