Basically you have to pick which plan you’re on. The 35% or 70% royalty plan. At first glance, you would ask - why would anyone pick the 35% royalty plan? Let's see, you do all of the research, write the book, take a book through 5 edits and get it to the point of publishing and Amazon is going to keep 35 "or" 70% of the revenue generated? Logically who would say they only want to keep 35%? It's more complicated - i.e. strings are attached to each choice.
If you pick the 70% royalty plan, you keep as much as 70% (minus delivery costs and with about 100 other rules) of whatever they sell it for. But according to the small print, on a number of your sales, you’ll actually keep 35% of whatever they sell it for. Here's the real kicker - if you want to keep 70% (minus delivery costs, VAT, etc), they force you to set the list price to $2.99 to $9.99 AND by the way they will keep 65% if they sell it in other countries, etc. If you choose the 35% royalty plan (keep in mind, they are are keeping 65%), you can set the price between $2.99 and $200. You can sell it for less than $2.99 (i.e. down to $.99) if you have a small book (i.e. less than 10Mb footprint). They also say that the list price must be at least 20% below the lowest physical list price for the physical book. Wow - SO many rules!
So Amazon charges (keeps) 30% (minus delivery costs) to 65% (and it’s usually this amount) and has minimum and maximum prices you can charge and a lot of rules AND it’s Amazon’s customer (not yours).
The 2 pricing options are explained (and tough to understand) here:
And their FAQ is here:
We're soon to release (secure) eBook functionality at Intelivideo. So how does it work? If you pick the Pro Plan, you keep 85% of the revenue and you can set the price to whatever price you want. We have some other fine print, but overall I can assure you that our pricing is WAY better than Amazon's offer - and it's your customer. You can sell them more products. You can do promotions to them. You can upsell them. I'm shocked by Amazon's model and now understand the frustration others have!